The Weight of Creation - Exploring AI

Figuring out what it means to create, then and now.

Figuring out what it means to create, then and now.

Project

Set of four posters

Role

Designer, Storyteller

When

2026

The proJECT

These four posters tell the story of my relationship with design, using AI as a tool and a point of tension. They come together to represent a stage in my creative journey. The first poster reflects my origin story, creating as a child using whatever was available, often using natural materials. The second captures a shift toward intentionality, as I began to approach design with purpose, considering sustainability, thoughtfulness, and the impact of my work. The third poster introduces conflict, expressing the pressure and uncertainty that comes with designing in an AI-driven landscape. It visualizes the tension between efficiency and meaning, and the struggle to maintain authenticity in an increasingly automated process. The final poster embraces the idea that design holds power, not just as a form of expression, but as a tool to communicate, influence, and shape ideas.