Brand Development - DB Support Services

This project began with a client who aspired to start her own support services business but had no existing brand or visual direction. She wanted to create something that felt deeply personal and trustworthy, while still maintaining a professional presence. Working from the ground up, I took her idea and turned it into a brand. I created a visual identity, including a logo, colour palette, branded materials, and captured her headshots to reflect her personality and credibility. Beyond the visuals, this project was about building confidence as much as building a brand. I helped guide her through the early stages of presenting herself as a business owner, ensuring the brand felt authentic to who she is.The result was a complete, client-ready brand that supported her launch and growth. Within the first year, she went from having no clients to over 20, and is now running her business full-time with a steady demand.