Sirkels Rebrand

Sirkels is a small take-out restaurant specializing in sandwiches and comfort food. While the physical space used Pride imagery and created a welcoming atmosphere, the brand’s website and social media failed to communicate this same sense of inclusivity and community. This project reimagines the brand as Sirkels, creating a cohesive identity that reflects the restaurant’s values both online and in person.The rebrand is built around the idea “Find Your Sirkel.” Inspired by 1970s retro roller rinks, the visual direction uses circular fonts, playful nostalgia, and community-focused messaging to reinforce themes of belonging, pride, and connection.